We're not a merch company. We're designers who happen to make merch really well.
It started with a sketchbook, not a spreadsheet. Long before "corporate merchandise" was ever part of the vocabulary, this was a small studio obsessed with graphic design, illustration, and streetwear — the kind of people who'd rather spend an hour arguing about a shade of black than fill out a spec sheet.
That obsession turned into a streetwear brand — designer-lookalike pieces, without the designer price tag. Bold graphics, real fabrics, zero compromise on how things looked or felt. It worked. People actually wore it, tagged it, asked where to get it. Turns out when clothes are genuinely good, word travels fast.
Then something we didn't plan for happened: companies started reaching out. Not for streetwear drops — for their own campaigns. Because if a small independent brand could make people want to wear a jacket, imagine what that could do for a brand with an actual budget and a real audience. So we said yes, figured it out, and never really stopped.
Years — and a long list of campaigns across Europe — later, here we are: still the same studio, still obsessed with the same things, just pointed at a different kind of client.
What that actually means for you
We're not a promo products catalogue with your logo dropped on top. We're a design studio that happens to run its own production — which means every project starts with an actual creative eye, not a template. Whether we're working from your brand guidelines, your existing artwork, or a blank page and a brief, the goal is the same: something people would wear even if there were no logo on it.
Why we still care this much
Truth is, we could probably run this like a standard production line — take the brief, print the logo, ship the boxes, move on. That's not really how we work. Every project still gets treated like it matters, because to us, it does. We're artists before we're a supplier — people who care about a stitch line, a print that actually pops, a fit that doesn't feel like an afterthought. This isn't just a business we run. It's still, in a very real way, a personal project — one that happens to now produce jackets for campaigns across Europe instead of just for ourselves.
If that sounds a little sentimental for a corporate merchandise page — fair. But it's also exactly why the work doesn't look like everyone else's.